Terms of Service

Last updated: 13 August 2026

1. About These Terms

These Terms of Service govern your use of the Aquatorium® website and any information, forms, resources or services made available through it.

By accessing or using this website, you agree to these Terms of Service. If you do not agree with these terms, you should not use the website.

References in these terms to “Aquatorium®”, “we”, “us” or “our” refer to the organisation responsible for operating Aquatorium.com.

These terms should be read alongside our Privacy Policy and Cookie Policy.

2. About Aquatorium®

Aquatorium® is focused on the development and promotion of water cremation as an alternative to traditional flame cremation and burial.

Water cremation, also known as alkaline hydrolysis, uses water, alkaline minerals, heat and circulation to accelerate the natural processes that occur after death.

The Aquatorium® website provides information for members of the public, funeral professionals, potential partners and other organisations interested in water cremation and the development of Aquatorium® services.

Unless expressly stated otherwise, information provided through this website is for general information and educational purposes.

3. Use of This Website

You may use this website for lawful personal, professional and informational purposes.

You must not:

• use the website for any unlawful or fraudulent purpose;

• attempt to gain unauthorised access to the website, server or associated systems;

• knowingly introduce viruses, malware or other harmful technology;

• interfere with the normal operation or security of the website;

• use automated systems to extract substantial amounts of content without our permission;

• reproduce or commercially exploit our content except as permitted by law or with our written permission;

• impersonate another person or provide deliberately false or misleading information through our forms.

We reserve the right to restrict or suspend access to the website where we reasonably believe these terms have been breached.

4. Information About Water Cremation

We aim to ensure that information published on Aquatorium.com about water cremation is clear, accurate and supported by appropriate evidence wherever possible.

However, water cremation is an emerging area of funeral care in the United Kingdom. Legislation, regulation, environmental evidence, technology, industry guidance and service availability may change over time.

Information on this website should therefore not be treated as legal, medical, scientific, environmental, financial or other professional advice.

Where appropriate, users should obtain advice relevant to their individual circumstances from a suitably qualified professional or appropriate authority.

5. Environmental Information and Claims

Aquatorium® is committed to communicating environmental information responsibly.

Statements concerning matters such as energy consumption, greenhouse gas emissions, carbon impact, water use, mercury emissions or comparisons with burial and traditional cremation may be based on published research, Life Cycle Assessments, government information, academic research, industry studies or data supplied by technology providers.

Actual environmental performance may vary according to the equipment used, energy source, operating conditions, location and other factors.

Where UK operational data or independent evidence is not yet available, information should not be interpreted as a guarantee of the environmental performance of any individual facility.

We may update environmental information as new research and operational evidence becomes available.

6. Availability of Water Cremation

Information appearing on this website does not necessarily mean that water cremation is currently available in your area.

Availability may depend on factors including the development of Aquatorium® facilities, funeral provider participation, local infrastructure, regulatory requirements and other operational considerations.

Where we provide information about proposed facilities, partnerships or future services, such information does not constitute a guarantee that a particular facility or service will open or become available by a particular date.

7. Registering Your Interest

The website may allow you to register your interest in water cremation, Aquatorium® services, future facilities, partnerships, professional opportunities or related information.

Submitting a registration of interest:

• does not constitute a booking;

• does not create a contract for funeral services;

• does not guarantee that water cremation will be available in your area;

• does not reserve a place or service;

• does not require you to use Aquatorium® in the future; and

• does not require Aquatorium® to provide a particular service.

We will use the information you provide in accordance with our Privacy Policy and your stated communication preferences.

8. Funeral Professionals and Potential Partners

Information provided through sections of the website intended for funeral directors, crematoria operators, investors, local authorities, potential Aquatorium® operators or other professional organisations is provided for general information and initial discussion only.

Nothing published on the website constitutes an offer of a franchise, licence, investment, partnership or other commercial arrangement.

Any commercial relationship involving the Aquatorium® name, trademarks, standards, technology or services will be subject to separate written agreements.

9. Prices and Costs

Where indicative prices, costs or financial information are displayed on the website, they are provided for general guidance unless expressly stated otherwise.

Actual costs may vary according to location, funeral provider, service requirements, transportation, optional services and other circumstances.

A binding price will only apply where it is provided as part of an applicable quotation, booking or service agreement.

10. Third-Party Funeral Providers

Aquatorium® may provide information about funeral directors, funeral service providers, technology providers or other third parties.

Unless expressly stated otherwise, third-party organisations operate independently from Aquatorium®.

We are not responsible for the acts, omissions, advice, services, prices or contractual obligations of independent third-party providers.

Where you enter into an agreement directly with another organisation, that agreement will be governed by the terms and conditions provided by that organisation.

11. Find an Aquatorium®

If the website provides a location search, postcode search, directory or similar facility, results are provided for convenience.

Distances, locations, service areas and availability may change and should be confirmed directly before making funeral arrangements or travelling to a location.

Being listed as an Aquatorium®, Aquatorium® Approved provider or similar designation may be subject to separate standards and agreements applicable to participating organisations.

12. Knowledge Centre

Articles, guides, FAQs, research summaries and other materials within the Aquatorium® Knowledge Centre are intended to help visitors understand water cremation and related funeral and environmental issues.

Although we take reasonable care when preparing this information, it should not be relied upon as a substitute for professional advice.

Published content may be updated, amended or withdrawn as research, regulations and industry practices develop.

13. Intellectual Property

Unless otherwise stated, the content of this website, including its text, branding, graphics, design, photographs, illustrations, videos and other materials, is owned by or licensed to Aquatorium® and is protected by applicable intellectual property laws.

You may view, download or print reasonable extracts for personal, non-commercial use.

You may not reproduce, republish, distribute, modify, sell or commercially exploit substantial parts of the website without prior written permission.

14. Aquatorium® Trademark

Aquatorium® is a registered trademark.

Use of the Aquatorium® name, logo or associated branding does not grant any person or organisation the right to describe themselves as an Aquatorium®, Aquatorium® facility, Aquatorium® Approved provider, partner, licensee or affiliated organisation.

Any commercial or promotional use of the Aquatorium® trademark requires appropriate authorisation.

15. Links to Other Websites

This website may contain links to external websites, research papers, government resources, professional organisations and other third-party sources.

These links are provided for information and convenience.

We do not control third-party websites and are not responsible for their content, availability, security or privacy practices.

The inclusion of a link does not necessarily constitute endorsement of the organisation, its products, services or opinions.

16. Website Availability

We aim to keep Aquatorium.com available and operating correctly, but we cannot guarantee uninterrupted access.

We may temporarily suspend, restrict or change parts of the website for maintenance, security, technical or operational reasons.

We may also add, remove or modify website content and functionality without prior notice.

17. Accuracy of Information

We take reasonable care to ensure that information published on the website is accurate at the time of publication.

However, we cannot guarantee that all information will always be complete, accurate or current.

If you believe information on the website is inaccurate, please contact us so that we can review it.

18. Limitation of Liability

Nothing in these terms excludes or limits liability where it would be unlawful to do so, including liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation.

Subject to those limitations, we are not responsible for loss or damage arising solely from reliance on general information published on this website where professional or individual advice should reasonably have been obtained.

If you use this website for business or commercial purposes, we will not be liable for indirect or consequential losses, loss of profits, loss of business, loss of opportunity or loss of anticipated savings arising from your use of the website, except where such liability cannot lawfully be excluded.

Your statutory rights are not affected.

19. Privacy and Personal Information

Where you provide personal information through this website, we will process it in accordance with our Privacy Policy and applicable UK data protection legislation.

This may include information submitted through:

• registration of interest forms;

• contact forms;

• professional or partnership enquiries;

• newsletter subscriptions; and

• other website forms.

Where consent is required for marketing communications, you may withdraw that consent at any time.

20. Cookies

Aquatorium.com may use cookies and similar technologies to operate the website, understand how it is used and, where consent has been provided, support analytics or marketing activities.

Further information is available in our Cookie Policy and Cookie Settings.

21. Changes to These Terms

We may update these Terms of Service from time to time to reflect changes to the website, our services, applicable legislation or our business operations.

The latest version will be published on this page together with the date on which it was last updated.

We recommend reviewing these terms periodically.

22. Governing Law

These Terms of Service are governed by the laws of England and Wales.

If you are a consumer, you may also have rights under the laws applicable in the part of the United Kingdom in which you live.

Nothing in these terms affects any statutory rights that cannot legally be excluded or restricted.

23. Contact Us

If you have questions about these Terms of Service, the Aquatorium® website or information published on it, please contact us through the contact details provided on Aquatorium.com.

Aquatorium®
Water, Not Flame.