Privacy Policy
Last Updated: August 2026
Aquatorium Limited (“Aquatorium”, “we”, “our” or “us”) is committed to protecting your privacy and handling your personal information responsibly.
This Privacy Policy explains what information we collect when you visit www.aquatorium.com, how we use it, and your rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who We Are
Aquatorium Limited is the data controller responsible for your personal information.
Website: https://aquatorium.com
If you have any questions regarding this Privacy Policy or your personal data, please contact us using the details on our Contact page.
2. Information We Collect
Depending on how you interact with our website, we may collect:
Information you provide
- Name
- Email address
- Telephone number
- Company name
- Information contained within enquiry forms
- Any correspondence you send us
Information collected automatically
When you visit our website we may automatically collect:
- IP address
- Browser type
- Device information
- Operating system
- Pages visited
- Date and time of visit
- Time spent on pages
- Referral website
- Cookie identifiers
3. How We Use Your Information
We use your information to:
- Respond to enquiries
- Provide requested information
- Arrange demonstrations or consultations
- Improve our website
- Monitor website performance
- Detect fraud or security threats
- Comply with legal obligations
We do not sell your personal information.
4. Our Legal Basis for Processing
Under UK GDPR we process your data using one or more of the following legal bases:
- Your consent
- Performance of a contract
- Legitimate interests
- Compliance with legal obligations
5. Cookies
Our website uses cookies to:
- Ensure the website functions correctly
- Remember preferences
- Analyse website traffic
- Improve user experience
Where legally required, we request your consent before placing non-essential cookies.
You can manage cookies through your browser settings or our cookie banner.
6. Analytics
We may use services such as:
- Google Analytics
- Google Tag Manager
These services help us understand how visitors use our website so we can improve it.
Where required, analytics cookies are only activated after consent has been given.
IP addresses may be anonymised where supported.
7. Marketing Communications
If you subscribe to our newsletter or request information from us, we may contact you by email.
You can unsubscribe at any time by:
- Clicking the unsubscribe link in any email
- Contacting us directly
We will never send unsolicited marketing emails.
8. Sharing Your Information
We may share information with trusted service providers including:
- Website hosting providers
- Email service providers
- Analytics providers
- IT support providers
These providers only process your data on our behalf and under appropriate contractual safeguards.
We never sell your information.
9. International Transfers
Some of our service providers may process information outside the United Kingdom.
Where this happens we ensure appropriate safeguards are in place, including:
- UK International Data Transfer Agreement (IDTA)
- UK-approved Standard Contractual Clauses
- Adequacy Regulations where applicable
10. Data Security
We use appropriate technical and organisational measures including:
- SSL encryption
- Secure hosting
- Restricted staff access
- Regular software updates
- Firewall protection
- Secure backups
Although we take reasonable precautions, no online transmission can ever be guaranteed completely secure.
11. How Long We Keep Information
We only keep personal information for as long as necessary.
Typically:
- Contact enquiries: up to 24 months
- Marketing consent: until withdrawn
- Analytics data: according to the provider’s retention settings
- Legal records: as required by law
12. Your Rights
Under UK GDPR you have the right to:
- Access your personal information
- Correct inaccurate information
- Request deletion
- Restrict processing
- Object to processing
- Request data portability
- Withdraw consent at any time
- Lodge a complaint with the Information Commissioner’s Office (ICO)
More information is available from the Information Commissioner’s Office:
13. Third-Party Websites
Our website may contain links to third-party websites.
We are not responsible for their privacy practices and recommend reviewing their own privacy policies.
14. Children’s Privacy
Our website is intended for adults.
We do not knowingly collect personal information from children under 13.
If we become aware that we have collected such information, we will delete it promptly.
15. Changes to this Privacy Policy
We may update this Privacy Policy from time to time.
The latest version will always be published on this page together with the revision date.
16. Contact Us
If you have any questions regarding this Privacy Policy or wish to exercise your data protection rights, please contact us via the details provided on our Contact page.