Cookie Policy

Last updated: 31 August 2026

This Cookie Policy explains how Aquatorium® (“we”, “us” or “our”) uses cookies and similar technologies when you visit aquatorium.com.

It explains what cookies are, why we use them, the types of cookies that may be placed on your device, and how you can manage your preferences.

This policy should be read alongside our Privacy Policy.

1. What are cookies?

Cookies are small text files that are placed on your computer, smartphone, tablet or other device when you visit a website.

Cookies allow websites to recognise a device and can be used for purposes such as ensuring a website functions correctly, remembering preferences, understanding how visitors use a website and measuring the effectiveness of marketing.

Some cookies are necessary for the website to operate. Other cookies are optional and will only be used where you have provided your consent.

2. How we use cookies

Aquatorium® may use cookies and similar technologies to:

• ensure the website operates correctly and securely;

• remember your cookie and website preferences;

• understand how visitors use our website;

• measure website traffic and performance;

• identify technical problems and improve the website;

• measure the effectiveness of our communications and marketing; and

• support advertising and marketing activities where you have consented to them.

Where required by UK data protection and electronic communications law, non-essential cookies will not be placed on your device unless you have given your consent.

3. Types of cookies we use

Strictly Necessary Cookies

These cookies are required for the operation, security and essential functionality of our website.

They may include cookies used for security, network management, form functionality and remembering your cookie consent choices.

Because these cookies are necessary for the website to function, they do not generally require your consent.

Analytics Cookies

Analytics cookies help us understand how people interact with the Aquatorium® website.

For example, they may tell us which pages are visited, how visitors arrived at the website, how long visitors spend on particular pages and whether they encounter errors.

We may use services such as Google Analytics for this purpose.

Analytics cookies are only activated where required after you have provided your consent.

Functional Cookies

Functional cookies enable additional website features and allow the website to remember choices you make.

These may include preferences relating to website functionality, embedded services or other optional features.

Where these cookies are not strictly necessary, they will only be used with your consent.

Marketing Cookies

Marketing cookies may be used to understand the effectiveness of our advertising and marketing campaigns and, where applicable, to deliver advertising that is more relevant to visitors.

These cookies may be set by Aquatorium® or by third-party services that we use.

Marketing cookies will only be activated after you have provided your consent.

4. Third-party cookies

Some features and services used on our website may be provided by third parties. These providers may place cookies or use similar technologies when their services are activated.

Depending on the services currently enabled on the Aquatorium® website, these may include providers used for:

• website analytics;

• email and marketing services;

• embedded media;

• social media;

• advertising and conversion measurement; and

• website functionality and security.

Third-party providers are responsible for their own processing of personal information where they act as independent data controllers. We recommend reviewing their privacy and cookie information for further details.

5. Google Analytics

We may use Google Analytics to help us understand how visitors use the Aquatorium® website.

Google Analytics may collect information such as pages visited, approximate location, device and browser information, interactions with the website and how visitors arrived at the website.

Where consent is required, Google Analytics will only be activated after you have accepted analytics cookies.

6. Google Tag Manager

We may use Google Tag Manager to help manage technologies and tracking tags used on our website.

Google Tag Manager itself is primarily a tag-management system. However, tags deployed through it may use cookies or collect information.

Any non-essential tracking technologies deployed through Google Tag Manager will be subject to your cookie consent preferences.

7. Email and marketing services

Where you register your interest, subscribe to updates or submit certain forms, we may use third-party email and customer relationship management services, including Brevo, to manage communications.

Where these services use cookies or tracking technologies on our website that are not strictly necessary, they will only be activated in accordance with your consent preferences.

Submitting a form does not automatically mean that you have consented to unrelated advertising or marketing cookies.

8. Managing your cookie preferences

When you first visit our website, you may be presented with a cookie consent banner that allows you to accept or reject different categories of non-essential cookies.

You can change or withdraw your consent at any time using the cookie settings available on our website.

Withdrawing consent will not affect the lawfulness of any processing carried out before consent was withdrawn.

You can also control and delete cookies through your web browser. Please note that disabling strictly necessary cookies may affect the operation of some parts of the website.

9. How long are cookies stored?

Cookies may be either:

Session cookies – these normally expire when you close your browser.

Persistent cookies – these remain on your device for a specified period or until you delete them.

The duration of individual cookies varies depending on their purpose and the service that sets them.

Where available, details of individual cookies, their purposes and their duration may be provided through our cookie consent management system.

10. Your rights

Where information collected through cookies constitutes personal data, you may have rights under UK data protection legislation, including the UK GDPR and Data Protection Act 2018.

Depending on the circumstances, these can include rights to access your personal information, request correction or deletion, restrict or object to processing and withdraw consent.

Further information about how we process personal information and how you can exercise your rights can be found in our Privacy Policy.

You also have the right to raise concerns with the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection.

11. Changes to this Cookie Policy

We may update this Cookie Policy periodically to reflect changes to our website, the technologies we use, our service providers or applicable legal requirements.

When we make significant changes, we will update the “Last updated” date at the top of this policy.

We recommend reviewing this page periodically.

12. Contact us

If you have any questions about this Cookie Policy or how Aquatorium® uses cookies, please contact us through the Contact Us page on our website.

Aquatorium®
Water, Not Flame.